Case Study Library

VerticalResponse Powers Real Estate CRM Platform

We were looking for a company that had great reporting features and would handle delivery, email list management, bounces and more. We found VerticalResponse to be the best fit for our needs.

John Sable

Managing Partner

Background Founded in 2005, booj is a Colorado-based company specializing in Web design and complex development. The firm has rapidly become an industry leader that powers the technology behind large business platforms. Problem After gaining its first real estate client in 2006, booj realized how far behind the real estate industry was in Web technology. The company decided to build The Enterprise Network, a union of independent brokerages across the country that share information, strategy and a unified real estate technology platform. Through this network, agents would have the tools and buying power of larger real estate corporations without sacrificing their independence and personal voice. A key selling feature of The Enterprise Network was its CRM (customer relationship management) system – a unified technology platform used by all the agents in the Network to manage their customer communications. booj needed to partner with an email marketing service provider that offered a robust API, so that agents can quickly and efficiently manage their email campaigns from the CRM system Discovery “When conducting our research, we were looking for a company that had great reporting features and would handle delivery, email list management, bounces and more,” said John Sable, Managing Partner. “We were especially looking for a vendor that was CAN-SPAM compliant and could keep our clients whitelisted. We found VerticalResponse to be the best fit for our needs.” Solution Once booj decided to partner with VerticalResponse, it took only three weeks to get the integration up and running. These days, approximately 10,000 agents are supported by The Enterprise Network; some of the larger companies using the system include Baird & Warner in Chicago; Ebby Halliday Realtors in Dallas, Texas; and NP Dodge Real Estate in Omaha, Neb. “We love the customer experience this integration offers our customers,” says Brad Yeager, Director of Development. Check out our partner program to learn how you can integrate with VerticalResponse!

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