Articles & Reports

5 Easy Ways to Give Your Office a Makeover

Column by VerticalResponse CEO/Founder Janine Popick, Inc.com "Basement to Boardroom"
October 5, 2012

Think outside the box with these fun, creative ways to turn a cubicle office into a place your employees enjoy working in everyday.

You don't need a two-story slide or roof deck to make your office a cool place that employees look forward to coming to. You can work with what you have; my marketing software company, VerticalResponse, certainly does.

How to Do Social Media Right: 5 Tips

Column by VerticalResponse CEO/Founder Janine Popick, Inc.com "Basement to Boardroom"
October 5, 2012

Three Inc. 5000 companies reveal real-life stories about how they've successfully tackled social media.

I just finished the "Social Media: Do or Die" panel here at the Inc. 500|5000 conference. It was awesome. I've been looking forward to this because my marketing software company, VerticalResponse, has a social media product and we're always educating our small business customers about the importance of social media. I was hoping to get some fresh insights.

How to be Creative When You're Moving Fast

Column by VerticalResponse CEO/Founder Janine Popick, Inc.com "Basement to Boardroom" October 5, 2012

Caterina Fake of Findery shares her ideas on how to be creative when you're a fast-growing, fast-moving company.

I'm pretty excited that I got to hear Caterina Fake at the Inc. 5000 conference. Why? She's noted as one of the most influential women in technology. Her previous ventures at Flickr and Hunch sold to Yahoo! in 2005 for a reported $35 million and eBay for a reported $80 million, respectively. She's no slouch.

Since there are such few women in technology, I was excited about listening to her ideas on how to be creative as a company and also to execute on these creative ideas.

'A GoPro Video Is Uploaded to YouTube Every Minute'

Column by VerticalResponse CEO/Founder Janine Popick, Inc.com "Basement to Boardroom"
October 4, 2012

GoPro co-founder and CEO Nick Woodman explains how GoPro started and became a viral phenomenon. Plus, how you can do it too.

Excitement abounds at the Inc. 500|5000 conference in Phoenix today! I'm thrilled to be blogging from the middle of the action. I'm at the GoPro session along with about a thousand other businesses. I love GoPro because it seems like a great northern California company (as a San Francisco resident, I'm biased!), but these guys seem to be really, really fun, too.

Have the Best Trade Show Schwag

Column by VerticalResponse CEO/Founder Janine Popick, Inc.com "Basement to Boardroom"
October 1, 2012

Schwag, when done right, can reap big rewards. Here are the three things to keep in mind when preparing for your next conference.

I've been going to Dreamforce, the annual cloud computing event put on by Salesforce, every year since 2004. Over the past few years, the convention has blown up into one of the biggest technology events in the B2B industry.

Make Your Employees Feel Like Winners

Column by VerticalResponse CEO/Founder Janine Popick, Inc.com "Basement to Boardroom"
September 28, 2012

Awards can increase employee morale, help you attract top talent and generate brand awareness.

Every year, my email marketing company, VerticalResponse, applies for awards in several categories: company growth, best customer service, best product, best executives...the list goes on.

Why Your Customer Service Policy Stinks

Column by VerticalResponse CEO/Founder Janine Popick, Inc.com "Basement to Boardroom"
Sept. 24, 2012

No business is immune to unhappy customers. But making sure you meet customer service expectations can keep them to a minimum.

I recently was on a flight on a well-known airline that shall not be named. I love flying with this particular airline because I can get online. Since I know I'll be on a plane for three to five hours, sometimes I save work so that I can do it while in the air.

5 Reasons to Ditch Your Dress Code

Column by VerticalResponse CEO/Founder Janine Popick, Inc.com "Basement to Boardroom"

Sept. 21, 2012

Talented people are as diverse as the clothes they wear. You may be stifling your employees with your dress policy.

When I got out of college, in 1989, I worked double duty: My primary job was for a local TV station called WCBS-TV during the day, and my second job was at Express, a hip retail company, in the evening. (New York City is expensive out of college, no?) Both places required that their people dress pretty sharp.

Is Your Business Name Web Friendly?

Column by VerticalResponse CEO/Founder Janine Popick, Inc.com "Basement to Boardroom"
Sept. 18, 2012

A company name with a non-matching domain name may spell disaster for your business.

Eleven years ago when I launched my email marketing software company, VerticalResponse, I had no problems snapping up the domain name, www.verticalresponse.com. Those were the days!

5 Ways to Get More Facebook Likes

Column by VerticalResponse CEO/Founder Janine Popick, Inc.com "Basement to Boardroom"
Sept. 14, 2012

You have to be everywhere your customers are, including Facebook. Here are some easy ways to rack up those "likes."

If you don't already know by now, I'm a big believer that social media can help grow a business. But I often still get some pushback from people and customers who are hesitant to jump in.

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