Articles

Column by Janine Popick, Inc.com "Girl Power Female CEOs" November 29, 2011

How, and when, to react to employees' social media posts can be challenging. Here, some tips.

I treat Facebook and Twitter pretty differently – I use Twitter ( @janinepopick ) for business and Facebook for both. I am somewhat selective when it comes to whom I accept as a Facebook friend. But with Twitter, I think the more followers, the better. If you follow me on Twitter, I pretty much set the scene for what I’ll be posting.

Column by Janine Popick, Inc.com "Girl Power Female CEOs" November 14, 2011

My company recently moved to a new space, and even the slightest changes made a big difference in employee morale.

We've been around for 10 years, seven of them in the same building (which I loved). But as a result of our growth, we ended up on two different floors. Divided. It's tough to keep a culture together when a company is split in two.

Column by Janine Popick, Inc.com "Girl Power Female CEOs" October 31, 2011

What worked well for your company yesterday may not be the best today. Make sure you're getting the best results by putting various parts of your business to the test.

You should be constantly trying new things in all parts of your business to get better results and, in the long run, grow. Here are a few ideas you might try to test.

Column by Janine Popick, Inc.com "Girl Power Female CEOs" October 17, 2011

At a recent Startup Weekend event, an impromptu gathering with young women in tech brought up some interesting questions.

I got to the event on a Sunday evening for the judging and Go Go Mongo creator Ahmed Siddiqui, who was running the event, greeted me. He wanted to know if I could meet with the women across all of the teams for a quick sit-down so they could ask me questions about being a woman in tech. I had no idea what I was in for, but about a dozen women soon gathered around me, all very sharp.

Column by Janine Popick, Inc.com "Girl Power Female CEOs" October 3, 2011

We all can learn a lesson or two on how to correct a negative image. Here's what Domino's is doing right.

Domino's Pizza is making a big effort to become more transparent about their business, and it's working. Why can't Comcast do the same thing?

Column by Janine Popick, Inc.com "Girl Power Female CEOs" September 19, 2011

Most CEOs are hesitant about putting their email address on their company website. Here's why I do it.

At first I thought I would get a flood of emails from vendors, customers, random people, but frankly, the emails that I get are pretty relevant and nine times out of 10 it's a customer commenting on something or asking a legitimate question.

Column by Janine Popick, Inc.com "Girl Power Female CEOs" September 6, 2011

Everybody loves to do good. Here are four steps - and a few creative ideas - to kick-start a cause marketing campaign for your business.

Cause marketing is when you entice people to do something and when they do, you'll donate to a cause. If you offer a similar product or service as a competitor, the cause that you choose just might be the thing that pushes them to choose your business over the competition.

Column by Janine Popick, Inc.com "Girl Power Female CEOs" August 22, 2011

Internal communications can be a challenge for a growing company. Here are ways to keep "water cooler chatter" to a minimum.

Years ago, we had the issue where some managers communicated to their teams while others didn't. So we started to think about all of the ways we could have a hand in what was being communicated and how often we should be doing it.

Column by Janine Popick, Inc.com "Girl Power Female CEOs" August 5, 2011

Blogging is a great engagement strategy, but you need to be prepared for both positive and negative feedback.

Our VerticalResponse marketing blog gets a lot of traffic and as a result a lot of comments from those who read it. As long as the comment is constructive, whether positive or negative, I post it. But what about the people who feel they have the right to post mean comments?

Column by Janine Popick, Inc.com "Girl Power Female CEOs" July 22, 2011

Figuring out whether or not an employee will thrive if let "out of the box" is not always easy to do. Here are some pointers.

We’re always trying to push our employees, and for good reason: You want to make the most out of your people not only for their sake but for your business’s as well. But what about those employees who like to be “in the box”? What do you do about them?