Articles & Reports

Your Checklist for A Successful Email Marketing Campaign

Whether you are new to email marketing or a savvy veteran, working for a company that sends 500 emails a week or 500,000, there are certain policies you should follow to optimize your campaigns. Call them the commandments of email marketing or call them best practices; here are 18 ideas to improve your delivery, open, and response rates.

Blog. It’s a strange term, an even stranger phenomenon to some. With all the hoopla surrounding blogs, it’s easy to dismiss them as more sideshow than substance. Yet, as numerous small businesses have discovered, blogs can provide real business value as a communications tool that helps define your image and bring you closer to your customers.

Column by Janine Popick, Inc.com "Women in Business"
September 2007

Keeping the small company feel alive at your growing business.

Managing a growing company, I know how hard it is to maintain the close—knit small company feel. You know the feel — the one when you only had five employees? You could scream your questions from one office to another and get your answers. Truth is, if you're a growing company, you can only hold onto that for so long.

Column by Janine Popick, Inc.com "Women in Business"
July 2007

You need rock stars, not Milli Vanilli! Here are a few things you can do to ensure your hiring and retention efforts attract and keep genuinely great employees.

The economy is doing great! The unemployment rate is at an all-time low. Things are awesome, right? Wrong.

If you have a business it's tough in this economy to attract good employees and keep them motivated. I've had my share of ups and downs. At this moment, I've got a company of stellar employees that think about our customers first. Was it always this way? No way.

Column by Janine Popick, Inc.com "Women in Business"
May 2007

Don't let a huge male ego discourage you from making a deal. Here's some advice on how you can handle the situation.

As a woman CEO, I'm around men a lot. Three out of the four people who report directly to me are men, and my board is made up of men. I have a ton of testosterone around me including my very non-egocentric husband. I have to say all of it is superb, but then again, I'm lucky!