Generally speaking, it’s good to have options. But occasionally, having too many alternatives can be a curse, not a blessing. When searching for an Email Service Provider (ESP), there’s no shortage of choices, but selecting the right ESP from a staggering array of candidates can be a daunting task. Here is a list of criteria you may want to start with when deciding who to choose an online Email Service Provider.
The search for an ESP that can maximize the effectiveness of your email campaigns without breaking the budget. In a world of options it pays – in the short term and the long run – to make the right choice. Getting answers to the previous questions will help you find the best match for your business.