Column by Janine Popick, Inc.com "Girl Power Female CEOs" November 14, 2011
My email marketing company, VerticalResponse, is growing steadily. We're lucky; we've got great customers and great employees. Serving non-profits and small businesses gives us a charge, especially since we know we're helping them survive and grow.
We've been around for 10 years, seven of them in the same building (which I loved). But as a result of our growth, we ended up on two different floors. Divided. It's tough to keep a culture together when a company is split in two. We tried group lunches, but it's hard to get 90 people together at once when space is limited. We also have an offsite company-wide event every quarter and have a great time. But, it still isn't enough on a day-to-day basis.
Recently we moved to a new office so we could have the next few years all together on one floor. I'm a realist; if our company continues to thrive, we'll be there again, for great reasons, the same reasons that split us before.
Through the move, I find it amazing how much little things matter. For example:
You don't have to move to a new office to make it a fun place to work, but having things around the office or in your place of business that your staff can be proud of works wonders for morale!