Column by Janine Popick, Inc.com "Girl Power Female CEOs" September 19, 2011
Yep, I did the unthinkable. I put my email address on my company's website. Most people say I'm crazy, I know it. But I thought it was important. At first I thought I would get a flood of emails from vendors, customers, random people, but frankly, the emails that I get are pretty relevant and nine times out of 10 it's a customer commenting on something or asking a legitimate question.
So why did I put my own email address on the site?
I do put a slightly different email address as a link on the website, so that I can see where people are seeing it and emailing me from. If you're skittish about including a link because of spiders or spam, you can use an image that links to your email. Either way, it's something you can do to put a personal "face" - and an email address - behind your business.