Column by VerticalResponse CEO/Founder Janine Popick, Inc.com "How to Do Social Media Right: 5 Tips"
October 5, 2012
I just finished the "Social Media: Do or Die" panel here at the Inc. 500|5000 conference. It was awesome. I've been looking forward to this because my marketing software company, VerticalResponse, has a social media product and we're always educating our small business customers about the importance of social media. I was hoping to get some fresh insights.
The panelists were a fun bunch and included Jen Rubio, head of social media at Warby Parker Eyewear; Aaron Aders, co-founder and market research director at SlingshotSEO and Dave Kerpen, co-founder and CEO of Likeable. The panel was moderated by Howard Greenstein, Inc.com columnist and marketing technology strategist and president at The Harbrooke Group.
Now, on to the good stuff. Here's what I think were the important points from the panel discussion:
And, just to show that social media does impact the bottom line, here's a story that one panelist shared: He had a bad experience waiting in a line at a major hotel and tweeted #fail. A neighboring hotel saw it and responded, "Sorry you're having a bad time, hope the rest of your stay is better." The next time, he stayed at this neighboring hotel; not only that, his friend asked if he'd recommend it for a family reunion because of the tweet he saw. Twitter works!
Finally, Dave Kerpen (one of the panelists) and his team at Likeable offered up a free ROI whitepaper that I thought was pretty informative. The great thing is you don't have to be here at the show to get it; download the "3 Easy Ways Retailers Can Measure ROI From Social Media Efforts here."
All in all, a good panel; loved the stories about real-life successes!