Column by Janine Popick, Inc.com "Girl Power Female CEOs" August 22, 2011
When you get to a certain size of company, controlling communications can be tough. Even if you've got 20 people, they're probably broken up in different departments and focusing on their own job at hand. But, they probably want to know what's going on in the company and what other departments are doing. And you shouldn't assume that everyone talks to each other. Keeping the message of what's going on in the company should be under your control so you know exactly how it's translated.
At my email marketing company, VerticalResponse, we've gone through a growth spurt in the past few years and as a result we've experienced a number of communications roadblocks. Years ago, we had the issue where some managers communicated to their teams while others didn't, so we had part of the company in the know and others who weren't. This caused "water cooler" chat (which will happen in any case) that was, frankly, untrue.
So we started to think about all of the ways we could have a hand in what was being communicated and how often we should be doing it. It's different for every company, but what we've found is that over communicating can be a good thing.
Here are some things we do: