Column by VerticalResponse CEO/Founder Janine Popick, Inc.com "Basement to Boardroom" August 13, 2012
CEOs need to put themselves out there to see what their customers are saying. And the best way is to communicate with them directly.
If you own and run your business, you're busy. I get it. Who isn't? You have to pay the bills, pay your employees, order supplies, and the list goes on and on and on. And if you're growing, you have less and less time to do all of the above, including talking to the people who are most important to you: your customers.