Column by Janine Popick, Inc.com "Girl Power Female CEOs" February 6, 2012
Does the press love your business as much as you do? Here are five ways to grab the media's attention--no PR expertise required.
I’ll admit it, I wasn’t a public relations expert when I started my e-mail marketing
company, VerticalResponse. I’m a marketer; more specifically, a direct marketer. I need to have a result and attach it to how much I’ve spent to get that result. PR is a bit squishy, so it was hard at first to embrace having to do it. But over the years, I’ve seen the success of PR and am a big supporter of getting your business name out there in the press.