Column by Janine Popick, Inc.com "Girl Power Female CEOs" June 21, 2011
How can you get your non-sales employees to help "sell" your business?
If you have salespeople, you know what they're usually motivated by: cold hard cash. And if they're not, they shouldn't be your salespeople. They might be on the phones, they might be on their feet, they might even be flying from town to town to give dog and pony shows. But what about the rest of your employees, the ones who don't get the extra kicker for selling more of your stuff?