Articles & Reports

Two Tough Questions from Women in Technology

Column by Janine Popick, Inc.com "Girl Power Female CEOs" October 17, 2011

At a recent Startup Weekend event, an impromptu gathering with young women in tech brought up some interesting questions.

I got to the event on a Sunday evening for the judging and Go Go Mongo creator Ahmed Siddiqui, who was running the event, greeted me. He wanted to know if I could meet with the women across all of the teams for a quick sit-down so they could ask me questions about being a woman in tech. I had no idea what I was in for, but about a dozen women soon gathered around me, all very sharp.

Thanks for Coming Clean Domino's; Comcast Should Take Notes!

Column by Janine Popick, Inc.com "Girl Power Female CEOs" October 3, 2011

We all can learn a lesson or two on how to correct a negative image. Here's what Domino's is doing right.

Domino's Pizza is making a big effort to become more transparent about their business, and it's working. Why can't Comcast do the same thing?

How Much is TMI on Your Website?

Column by Janine Popick, Inc.com "Girl Power Female CEOs" September 19, 2011

Most CEOs are hesitant about putting their email address on their company website. Here's why I do it.

At first I thought I would get a flood of emails from vendors, customers, random people, but frankly, the emails that I get are pretty relevant and nine times out of 10 it's a customer commenting on something or asking a legitimate question.

Cause Marketing: Do a Good Deed to Get a Good Deed

Column by Janine Popick, Inc.com "Girl Power Female CEOs" September 6, 2011

Everybody loves to do good. Here are four steps - and a few creative ideas - to kick-start a cause marketing campaign for your business.

Cause marketing is when you entice people to do something and when they do, you'll donate to a cause. If you offer a similar product or service as a competitor, the cause that you choose just might be the thing that pushes them to choose your business over the competition.

Internal Communications to Employees – How Much is Enough?

Column by Janine Popick, Inc.com "Girl Power Female CEOs" August 22, 2011

Internal communications can be a challenge for a growing company. Here are ways to keep "water cooler chatter" to a minimum.

Years ago, we had the issue where some managers communicated to their teams while others didn't. So we started to think about all of the ways we could have a hand in what was being communicated and how often we should be doing it.

How to Handle Comments on Your Blog

Column by Janine Popick, Inc.com "Girl Power Female CEOs" August 5, 2011

Blogging is a great engagement strategy, but you need to be prepared for both positive and negative feedback.

Our VerticalResponse marketing blog gets a lot of traffic and as a result a lot of comments from those who read it. As long as the comment is constructive, whether positive or negative, I post it. But what about the people who feel they have the right to post mean comments?

How Do You Know When Employees Need to Get Out of the Box?

Column by Janine Popick, Inc.com "Girl Power Female CEOs" July 22, 2011

Figuring out whether or not an employee will thrive if let "out of the box" is not always easy to do. Here are some pointers.

We’re always trying to push our employees, and for good reason: You want to make the most out of your people not only for their sake but for your business’s as well. But what about those employees who like to be “in the box”? What do you do about them?

Turn Negative Customers into Positive Ones

Column by Janine Popick, Inc.com "Girl Power Female CEOs" July 8, 2011

It happens to the best of us. Sometimes we fail a customer. And in this era of online communications, it's even more important to address the situation.

We hate it, but no company is perfect. And with all of the social media platforms at the ready, the customer can get so angry they blog about it, Tweet it and post it up on Facebook for the world to see. So how do you turn the negative into a positive?

What to Do When Angry Employees Leave

Column by Janine Popick, Inc.com "Girl Power Female CEOs" June 24, 2011

What do you do when you have a bad 'break up' with an employee? Here are a few things to think about when it happens, because it will.

Over the course of 10 years I've had lovely people come to my email marketing software company VerticalResponse, and sadly they've 'broken up with us' for various reasons. Then there are those really angry folks who leave on bad terms. What do you do about it and how do you control it?

How Your Employees Can Be Your Best Salespeople

Column by Janine Popick, Inc.com "Girl Power Female CEOs" June 21, 2011

How can you get your non-sales employees to help "sell" your business?

If you have salespeople, you know what they're usually motivated by: cold hard cash. And if they're not, they shouldn't be your salespeople. They might be on the phones, they might be on their feet, they might even be flying from town to town to give dog and pony shows. But what about the rest of your employees, the ones who don't get the extra kicker for selling more of your stuff?

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