Case Studies

Background

Brickhouse Direct is a marketing and e-commerce solution for a number of clients in a variety of industries. Since its founding in 2003, Brickhouse Direct has worked with artists, record labels, brokers, and small businesses in the service industry to develop, manage and implement marketing strategies that range from web design to membership management to processing and merchandise fulfillment.

Problem

Michael Brickman, President of Brickhouse Direct said, "Email Marketing is a fundamental part of what we do. Our basic business model is to build contact lists comprised of fans of our artists and small business clients. Then we nurture those relationships into some form of transaction."

Background

Peas of Mind is the maker of all natural, healthy frozen foods for growing kids. Jill Litwin, Owner of Peas of Mind, came up with the 'Puffet', a food product that appeals to children, while giving parents the "peace of mind" that comes with knowing they are eating healthy and well.

Puffets can be found online and in a number of grocery stores around the United States. For more information visit www.peasofmind.com.

Problem

Since the start of Peas of Mind in 2005, Litwin and her business have received a constant stream of press. This in turn created a growing amount of traffic to the Peas of Mind website. The increased traffic was welcome but they did not have the online communication tools in place to support it.

Background

Culinary Getaways provides unforgettable and distinctive food-centered weekend experiences in Napa Valley and weeklong trips to Paris, Provence and soon Tuscany. Each getaway is a unique experience that typically includes; cooking classes, dining in local restaurants, market visits, and various tastings including sea salt, cheese and olive oil.

Background

Manufacturing and selling premium chocolate since 1852, Ghirardelli has become a household name for its chocolates and famous Ghirardelli Square in San Francisco. Their chocolates can be found everywhere from grocery stores to department stores, as well as many select tourist hot-spots. Ghirardelli is America's longest continuously operating chocolate manufacturer andproducts starting from the cocoa bean.

Background

OfficeMax aims to provide the best office products at competitive prices for individuals, families and businesses of all sizes. OfficeMax’s strong business-to-business presence depends on a close relationship between their corporate office and OfficeMax sales representatives.

Problem

With a massive corporation such as OfficeMax, and a sales team of over 15,000 reps working out of their homes, it’s difficult to keep everyone in the company on target with the latest sales and marketing messages. They needed an email marketing solution to help maintain consistent messaging among their entire sales force.