Case Studies

Background

The Canadian Association of Journalists (CAJ) is committed to upholding democratic journalism by providing relevant panel discussions and online resources not only to journalists and editors, but the general public as well. The CAJ, founded in 1978, is a non-profit advocate for professional development and advocacy of all media, including print, online and broadcast. The CAJ works to bring together editors, journalists, producers and anyone else interested in journalism. Retired journalists and other businesses and organizations that support journalism fund the CAJ.

Background

Dream Dinners is the originator of the meal assembly kitchen franchise concept. They recognize that the modern family has a lot on its plate. To help bring families together around the dinner table, Dream Dinners provides an innovative way to prepare and serve delicious meals at home.

Background

Nestled in the heart of San Francisco, Worldware SF is an interior design firm and furniture showroom that promises to "transform your house into your home." In 2006, Worldware SF expanded from a 1,300 square foot space to a 4,500 square foot furniture showroom, establishing itself as a major player in the local home furnishing market.

Background

eCornell earns the highest grade in online educational resources. Offering web courses and University of Cornell certification, eCornell brings the classroom to the student with online professional and executive development programs. These programs help individuals boost their career and corporations with employee development.

Maternity wear retailer makes millions marketing to hot mommas

Background

Very few women can say they gave birth to their baby while sifting through the racks at a maternity shop. Shannon DiPadova is one of them. In 2003, frustrated by a futile search for clothing that made her look fashionable, not frumpy, DiPadova was struck by a sudden realization. It was time.