Marketing Links & Resources

Blogs We Like to Read

News and Commentary On Email Marketing

• BtoB Online
• ClickZ
• Direct Magazine
• DMNews
• Email Marketing Reports
• eMarketer
• iMedia Connection
• MarketingProfs
• MarketingVOX
• Marketing Sherpa
• MediaPost
• Web Marketing Today
• WorkZ

Analysts and Research

• Aberdeen Group
• Forrester
• Gartner Group
• Wilson Web

Industry Associations and Government Agencies

Direct Marketing Association

Founded in 1917, the Direct Marketing Association (DMA) is today the largest trade association for businesses interested in direct, database, and interactive global marketing, with about 5,200 member companies from the United States and 44 foreign nations on six continents.

The DMA shapes the way that organizations apply direct/interactive marketing methods to all marketing, sales and customer service activity. Our mission is to encourage the education, growth and profitability of our members and their adherence to high ethical standards.

Email Service Provider Coalition (ESPC)

The Email Service Provider Coalition is a cooperative group of industry leaders working to create solutions to the continued proliferation of spam and the emerging problem of deliverability. Our membership provides volume mail delivery services to an estimated 250,000 clients - representing the full breadth of the U.S. marketplace. The ESPC is currently working on solutions to spam and deliverability concerns through a combination of legislative advocacy, technological development, and industry standards.

eMarketing Association

The eMarketing Association (eMA) is the international association of individual marketers, companies and governments committed to the advancement of marketing in the digital era. The eMA provides resources, certifications, educational programs and events to its members and the marketing community. As the largest association of eMarketers in the world, the eMA is committed to enriching our members through recognition, research, advocacy, education and service.

Federal Communications Commission

The Federal Communications Commission (FCC) is an independent United States government agency, directly responsible to Congress. The FCC was established by the Communications Act of 1934 and is charged with regulating interstate and international communications by radio, television, wire, satellite and cable. The FCC's jurisdiction covers the 50 states, the District of Columbia, and U.S. possessions.

Federal Trade Commission

This link takes you to the SPAM enforcement section of the Federal Trade Commission’s website.  The Federal Trade Commission (FTC) was created in 1914 to prevent unfair methods of competition in commerce.  Since then, the Commission also has been directed to administer a wide variety of other consumer protection laws, and in 1975, Congress gave the FTC authority to adopt trade regulation rules that define unfair or deceptive acts in particular industries.

Anti-Spam Organizations

Electronic Privacy information Center

EPIC is a public interest research center in Washington, D.C. It was established in 1994 to focus public attention on emerging civil liberties issues and to protect privacy, the First Amendment, and constitutional values.

SpamCon Foundation

The SpamCon Foundation protects email as a viable communication and commerce medium by supporting measures to reduce the amount of unsolicited email that crosses private networks, while ensuring that valid email reaches its destination.