Starting and Finding New Partnerships for Your Small Business

Forming strategic alliances in business can be critical to help you reach new customers that you may not typically have access to.  There are 3 major elements that can drive the power of partnerships:

·      Driving new revenue for you and your partner company

·      Satisfying the customer with the combination of products 

·      Gives you more exposure to different markets

Alan Keller, VP of Business Development at VerticalResponse shares great ways to find partnerships.

·      Power of the internet: LinkedIn, Facebook, Twitter, and many other social networking sites

·      Attend major & local events, retail mixers, trade shows, small business associations, chamber of commerce, neighborhood associations as well as industry gatherings