How to Write Great Marketing Copy

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Kim Stiglitz, Marketing Programs Manager at VerticalResponse, walks you through how she gets inspiration when writing marketing copy. Think about your subscribers in detail, and then sit down with a pen and paper to jot ideas down.

  • Decide if you are creating short or long copy.
  • Make sure your messages are scannable. Can you get to the heart of the message without too many words?
  • Test, test and re-test! Send out a long copy and a short copy to see which version responds better.
  • Always make sure you stay true to your brand

 

 

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