List Building & Segmentation Strategies for Email Marketers

Maximize your list's potential with

• List building tactics - from opt-in forms to fishbowls at tradeshows, we'll give you some tried and tested great ideas
• The most common list segmentation practices
• How to boost response rates with A/B splits to test different variables such as subject lines, offers, best time of day for sending your message
• Real customer success stories
• ...and so much more!

Hosted by:

• Erin Jacobs, Director of Marketing
• Richard Huffaker, Community Education & Training Manager