Leading Email Delivery Rates

We're Anti-SPAM

Everyone says they’re anti-spam, but we really mean it. We respond to and investigate every complaint we receive and quickly work to resolve issues. We even look at every email launched through our system to make sure nothing suspicious or fraudulent makes it out the door. This keeps complaints to a minimum, which is a big part of maintaining a strong reputation for our IP Addresses. Our tough anti-spam stance allows us to maintain a strong reputation as a sender.

We Use Feedback Loops

We have feedback loops with every single ISP that is known to offer one (and maintain strong relationships even with those that don’t). This means if someone clicks Report Spam at Hotmail, that Hotmail trusts us to take action on the complaint.  It also means that when someone clicks such a button at a participating an ISP (like Hotmail), VerticalResponse users don’t have to worry they’ll accidentally send email to that person again as we automatically unsubscribe any trigger happy recipients who press the "Report Spam" button.

We Use Authentication Protocols

We authenticate client email through the use of the three currently major authentication protocols: SPF (Sender Policy Framework), Sender-ID, DomainKeys and DKIM. With SPF and Sender-ID we have published records that state our mail domains are allowed to send email marketing messages on behalf of our own IP Addresses. With DomainKeys and DKIM we sign each email with a key that the recipient server can then use to verify that we actually sent the email newsletter. These are a very important part of maintaining a good sending infrastructure.

We are committed to making sure your email gets delivered, so you can focus on building and nurturing relationships with your customers.