Tracking & Reporting

With VerticalResponse you can see the results of your email marketing campaigns in real-time, from any web browser! With easy-to-view graphs and charts you can get a snapshot view or dive deep into the data – it’s all there waiting for you!

Campaign Dashboard

Consider this the “executive summary” for each campaign you send. Short on time? No problem, look at everything you’ll find on the main dashboard view:

• Overall Performance – View the totals and percentages for Opens, Clicks, Bounces and Unsubscribes, as well as Forwards, Conversions, Sales and Non-Responders.
• Top Performing Lists – If your campaign is made up of multiple mailing lists you can view the response rates for each individual list to see how they performed. Then use this information to then run targeted follow-up emails.
• Top Performing Links – Quickly see the top 5 most clicked links for your email. Then dive into the Detailed Reporting (see below) for the even more click through stats.
• Recent Email Comparisons – Quickly and easily compare the performance of your email to other recently sent campaigns. Easily identify interesting trends in your campaigns and then make changes to increase your response rates.
• Printable Dashboard – Print a summary of your response data to share with co-workers, colleagues or clients.

Detailed Reports

By drilling down into your campaign in the Detailed Reporting area you can now see what’s driving the statistics in your Campaign Dashboard.

• Click-Through Performance – View the total number of clicks and click-through percentage for all links within your email You can also filter this data to display HTML, Text and total clicks vs. unique clicks. It’s easy to see which links are working for you.
• Compare Campaigns – Select up to 5 sent campaigns from any time period you choose and evaluate the performance. You can choose to view this data over time (i.e. first 24 hours) or the summary totals for Opens, Clicks, Bounces and Unsubscribes.
• Domain Tracking – View statistics on the top 100 domains (aol.com, yahoo.com, hotmail.com, etc) that you mailed to including Sent, Opens, Clicks, Bounces, and Unsubscribes.
• Download Center – Get access to the specific email addresses that opened and clicked, bounced or unsubscribed. Instantly create a new mailing list from your responders and non-responders or export your bounces and unsubscribes into a CSV or TXT file so you can update another list.

After the Click

VerticalResponse also gives you easy ways to track what happens after someone has clicked a link your email and gone off to your site.

• Click to Conversion Tracking – Want to know what happens after the initial email click? With Click-To-Conversion tracking you can tie page visits on your site back to email recipients from your mailing list. Simply add the tracking code to any page on your site (purchase confirmation page, etc) and we’ll report the results within your VerticalResponse account.
• Return on Investment (ROI) Tracking – Selling products? Running an e-commerce store? Push your reporting to the next level with the Return on Investment Calculator. Quickly view your ROI by comparing the cost of your email campaign to the sales you received as a result. We’re not suggesting you fire your accountant, but the ROI Calculator is a great way to see how well your campaigns are performing and how it affects your bottom line.
• Google Analytics Integration – If you're using Google Analytics to track your web site and search campaigns, you can now activate Google Analytics for email campaigns, right from within your account.

VerticalResponse presents your data in easy-to-view charts and diagrams, enabling you to evaluate the performance after your emails are sent. You can determine what is working and what's not, so you can make sure you are sending out the most effective emails to your customers and prospects.