Tracking & Reporting

With VerticalResponse you have access to the results of your email marketing campaigns in real-time, from any web browser! Day or night, you can view the statistics associated with your emails whenever you like including:

• Campaign Totals – View the number of emails Sent, Opened, Bounced and Unsubscribed.
• Click-Through Performance – View your click-through rate on any links you have contained within your email.
• Response Curve Reporting – Graphs inform you how your campaign did for the first 24 hours as it relates to clicks and opens.
• Domain Tracking – View statistics on your top domains (AOL, Yahoo!, MSN) including number sent, opened, clicked, bounced, and unsubscribed for each domain.
• Campaign comparison statistics – Graphs and charts enable you to compare response for up to 5 campaigns.
• Download Center – Download your bounced and unsubscribe email, as well as those who clicked and opened your email.
• Non-Responder Download – Download those who did not click or open and follow up with a different subject line enticing them with a different offer or article.
• Click to Conversion Tracking – Want to know what happens after the initial email click? With Click-To-Conversion tracking you can tie page visits on your site back to email recipients from your mailing list. Simply add the tracking code to any page on your site (purchase confirmation page, etc) and we’ll report the results within your VerticalResponse account.
• ROI Tracking – Selling products? Running an e-commerce store? Push your reporting to the next level with the Return on Investment Calculator. Quickly view your ROI by comparing the cost of your email campaign to the sales you received as a result. We’re not suggesting you fire your accountant, but the ROI Calculator is a great way to see how well your campaigns are performing and how it affects your bottom line.
• Google Analytics Integration – If you're using Google Analytics to track your web site and search campaigns, you can now activate Google Analytics for email campaigns, right from within your account

VerticalResponse presents your data in easy-to-view charts and diagrams, enabling you to evaluate the performance after your emails are sent. You can determine what is working and what's not so you can make sure you are sending out the most effective emails to your customers and prospects.