FAQ : Email Service Provider (ESP)

What is an Email Service Provider (ESP)?

An email service provider (ESP) is a company that provides email services such as email marketing or bulk email. Email Service Providers typically provide tools to create, send and track emails efficiently.

How do I choose the right ESP for my business?
When choosing an email service provider you should consider details such as features, customer service availability, cost and other variables that meet the requirements for your business. Most importantly you want to ensure the ESP has an unshakable reputation, is CAN-SPAM compliant and has a high deliverability rate.
Why is anti-spam important when choosing an ESP?
ESPs that are anti-spam tend to have better relationships with email clients such as Gmail or Yahoo, and will have a higher inbox delivery rate. VerticalResponse works hard to ensure that minimal spam is sent through our system so that we can provide a higher than average delivery rate.
What is CAN-SPAM compliance?
CAN-SPAM compliance establishes minimum requirements for commercial email. The overall goal of CAN-SPAM is to reduce spam. Businesses that choose not to be in compliance with CAN-SPAM can be fined up to $16,000 per incident. VerticalResponse is anti-spam and 100% CAN-SPAM compliant.
What kind of reporting should an ESP provide?
ESPs should provide detailed reporting so that the user can see the effectiveness of each email campaign. By analyzing your reporting you can learn things like what subject lines performed the best, which products generated the most interest and who always reads your newsletters. Details such as opens, clicks and bounce rate should always be covered along with conversion data. Social media reporting also provides excellent insights that any entrepreneur will find useful.