Reach New Heights with Marketing Fundamentals

Best Practices – Networking
Case Studies – Demos
And More...

Looking to acquire more customers and boost the loyalty of your existing ones? If you're feeling overwhelmed by marketing buzzwords and web 2.0 talk, then we've got an event for you. Join us for a morning workshop that peels the onion on the basics of marketing like email, direct mail and online surveys.

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Hurry, space is limited for this FREE event!

Austin, Texas

May 22nd
The Driskill Hotel

Join us for a FREE morning workshop (breakfast included!) that peels the onion on the basics of marketing like email, direct mail and online surveys.

When you attend you'll:

Learn from VerticalResponse's CEO, Janine Popick, a featured columnist of Inc.com, on how she grew her small business with Email Marketing
Get the latest marketing best practices while networking with like-minded people
Receive a Get Vertical Marketing Kit full of tools, reports, and how to guides to getting started

If you're a business owner, marketing professional, or webmaster, then this event is a must!

Agenda

8:30-9:00 AM: Registration & Breakfast
9:00-9:30 AM: Intro to VR and Keynote:
“Paving the Way: Online Marketing Made Easy”
Janine Popick, CEO of VerticalResponse
9:30-10:30 AM: Presentation:
“How to Create Great Looking Emails” - No technical expertise required!
Richard Huffaker, Manager of Customer Education & Adoption
10:30-10:45 AM: Break
10:45-12:00 PM: Presentation:
“Grow your Business: Smart and Simple"
How email marketing, postcard direct mail and customer surveys are helping growing companies reach their potential. Learn Best Practices in List Building and Boosting Response Rates.

Erin Jacobs, Director of Marketing & Local Customers
Eric Charping, Director of Marketing - KC Capital
Rebecca Robinson, Executive Director - The Wine & Food Foundation of Texas
12:00-1:00 PM: Break for Lunch
1:00-2:00 PM: Presentation:
“Building Customer Loyalty through VR Surveys"
Some of the best business ideas and insights come directly from your visitors and customers. Learn best practices in incorporating surveys in to your customer communications.
2:00 PM: Closing Remarks & Q&A

Speakers

Janine Popick, CEO - VerticalResponse
Eric Charping, Director of Marketing - KC Capital
Rebecca Robinson, Executive Director - The Wine & Food Foundation of Texas

Attendees Receive

The Complete Get Vertical Email Marketing Basics Kit - FREE!
Including:

VerticalResponse Overview
White Paper: Umpteen Ways to Build an Email List - Packed with information on how to grow your list.
Your Checklist for a Successful Email Campaign - Step by step practices to ensure your email goes out the door with your best face forward.
2007 Industry Marketing Trends Report - Email Marketing Response Metrics. What type of response you should expect in your industry with your size list- From the open to the unsubscribe!
An Opt-in Guestbook - Got an offline business or meet with customers face to face? This guestbook enables you to collect email addresses at the counter and provides checkboxes to remind you to enter them online.
And More!

Venue

The Driskill Hotel
604 Brazos St, Austin, TX
Get Directions