Chicago
Tuesday September 16th
Renaissance Blackstone
Join us for an information-packed workshop that teaches you all the marketing fundamentals you need to take your business to the next level.
This is a past event.
Erin Jacobs
Director of Marketing, VerticalResponse
As Director of Marketing, Erin is responsible for evangelizing VerticalResponse and the benefits of email marketing to SMB companies. As a direct marketing expert herself, Erin came to VerticalResponse first as a customer managing successful campaigns for a Napa, CA Marketing Service Provider- so it’s not surprising she vows to keep the conversation flowing with our passionate user community. Erin brings over 13 years experience managing global marketing campaigns for technology companies.
Richard Huffaker
Community Education & Training Manager, VerticalResponse
As the Community Education and Training Manager, Richard is dedicated to ensuring all VerticalResponse users have access to the information they need to succeed with their Email and Direct Mail marketing efforts. Richard started at VerticalResponse almost three years ago as a customer service rep (and semi-official company photographer), and quickly worked his way up to the position of Email Delivery & Policy Enforcement Manager. The time spent in both these roles has provided him a wealth of experience dealing with every aspect of both the VerticalResponse product and email marketing best practices.
Bryan Adamson
Product Manager, VerticalResponse
As a Product Manager, Bryan is responsible for creating new products and services with his focus on Postcard and Media Library products. He shares the “customer-centric” view of the world and is a customer advocate throughout every product’s lifespan. Bryan’s 10 years experience with Web product management spans both Fortune 500 and entrepreneurial companies. He also worked for start-ups where he did everything from formulate company strategy to assemble chairs.
Agenda:
- 9:00am
- Registration & Beverages
- 9:30-10:00
- Executive Keynote, VerticalResponse
- 10:00–10:45
- Best Practices in Small Business Marketing
- 10:45-11:00
- Break
- 11:00-12:00pm
- Getting Started with Email Marketing
- 12:00-1:00
- Networking Lunch
- 1:00-1:45
- Best Practices in Marketing with Surveys
- 1:45–2:00
- Break
- 2:00–2:45
- Building your Email Strategy
- 2:45- 3:30
- Extreme Email Workshop
