San Diego, California
Tuesday, December 2nd
The Westgate Hotel
Join us for an information-packed workshop that teaches you all the marketing fundamentals you need to take your business to the next level.
Hurry, space is limited!
Erin Jacobs
Director of Marketing, VerticalResponse
As Director of Marketing, Erin is responsible for evangelizing VerticalResponse and the benefits of email marketing to SMB companies. As a direct marketing expert herself, Erin came to VerticalResponse first as a customer managing successful campaigns for a Napa, CA Marketing Service Provider- so it’s not surprising she vows to keep the conversation flowing with our passionate user community. Erin brings over 13 years experience managing global marketing campaigns for technology companies.
Richard Huffaker
Community Education & Training Manager, VerticalResponse
As the Community Education and Training Manager, Richard is dedicated to ensuring all VerticalResponse users have access to the information they need to succeed with their Email and Direct Mail marketing efforts. Richard started at VerticalResponse almost three years ago as a customer service rep (and semi-official company photographer), and quickly worked his way up to the position of Email Delivery & Policy Enforcement Manager. The time spent in both these roles has provided him a wealth of experience dealing with every aspect of both the VerticalResponse product and email marketing best practices.
Adrianne Machina
Chief Velocity Officer, Tornado Marketing
Adrianne is the Chief Velocity Officer of Tornado Marketing, Inc. and an
Authorized Duct Tape Marketing Coach. Adrianne has spent over 15 years
helping small businesses find their niche and systematically grow their
businesses through effective marketing programs and persuasive
messaging. Audiences and clients appreciate Adrianne's practical advice
and business value-driven approach to marketing. Armed with Adrianne's
advice, you'll differentiate from your competitors; consistently draw in
your best prospects; and close more deals.
Agenda:
- 9:00am
- Registration & Beverages
- 9:30-9:45
- Executive Keynote
- 9:45-10:45
- "7 Proven Strategies for Small Business Success" Adrianne Machina, Duct Tape Marketing Coach
- 10:45-11:00
- Break
- 11:00-12:00pm
- Best Practices in Small Business Marketing & Getting Started with Email Marketing
- 12:00-1:00
- Networking Lunch
- 1:00-1:45
- Getting Started with Email Marketing
- 1:45-2:15
- Building your Email Strategy
- 2:15-2:30
- Break
- 2:30-3:30
- Extreme Email Workshop
Hurry, space is limited!
