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Agenda

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	Beginners Track	Advanced Track	Both Advanced & Beginners
7:30-9:00	Check-in & Breakfast - Provided by VerticalResponse
9:00-10:00	Keynote & Special presentation by Gabe Cohen, Product Manager for Google Apps
10:00-10:15	Break - Coffee and Beverages provided by VerticalResponse
10:15-11:00	Getting Started with Email & VerticalResponse – An Overview Did you ever think that creating an email campaign would be over your head? Are you one of those people who think you need an engineering degree to do it? STOP IT! Attend this session and see the live demo, you won’t believe how easy it can be! In this session you’ll learn: How to create your own FREE VerticalResponse account How to start collecting email addresses How to create an email in minutes! Forward to a friend How to store, resize and crop your images How to analyze your reports (trends) Presented by: Richard Huffaker, Manager of Training VerticalResponse	Segmenting Your List to a Better Response So you've mastered the art of creating and sending great looking email campaigns. Are you looking for ways to push your response rates even higher? Now is the time to "mail smarter" and with List Segmentation we'll show you to slice and dice your data to create new targeted mailing lists in a matter of seconds. In this session you’ll learn: How to segment list members, campaign recipients or both at the same time How to filter your search using standard and custom fields as well as campaign responses (opened, clicked, etc) How to create an A/B split for response rate testing How to exclude specific list members & campaign recipients when creating new segments How to mass merge multiple lists or campaign audiences into a single list Presented by: Josh Feinberg, Vice President, Product VerticalResponse	Using VerticalResponse Through SFDC – Getting Started Many VerticalResponse users don’t know about our partnership with Salesforce.com. Salesforce is a great tool to host your data and run reports, but VerticalResponse adds superpowers by bolstering on email marketing, direct mail and survey capabilities. In this session you’ll learn: How to download the VerticalResponse application into Salesforce How to create mass email and direct mail How to run queries on your leads and contacts Simple email creation Updating statistics back into salesforce.com Using “Campaigns” with VerticalResponse in Salesforce Presented by: Alex Scalisi, Director of Sales VerticalResponse Tricia Reilly Bluebird Marketing
11:00-11:15	Break - Coffee and Beverages provided by VerticalResponse
11:15-12:15	Grow Your Email List! Growing your email list should be a high priority for any business. It’s a great direct marketing tool, it drives business immediately and it’s cheap! In this session you’ll learn: How to use the VerticalResponse Opt in forms to collect email addresses from your website Offline ideas for building your list through face to face events Definitions of a double-opt in, or confirmed opt-in. Tips on converting your prospect list to opt-in email & newsletters members. How to upload a list of addresses you currently own Solutions for managing list churn The importance of your privacy guarantee Dos and Don’ts on growing your list When to invest in outbound marketing to expand your reach. Presented by: Erin Jacobs, Director of Marketing VerticalResponse	Creating a Survey Using VerticalResponse’s NEW Survey Tool That’s right! We got tired of sending our customers to a sub par survey provider. Now right within your VerticalResponse account you can create all kinds of surveys. In this live demo you’ll see how easy it can be! Why send a survey – 5 ideas How often should you send? How to use our pre-designed surveys with questions already there How to make your own survey from scratch How to use 5 different question types depending on what you need How to design your welcome page and your thank you page for your survey How to use the Media Library to insert images in your survey How to send your survey What’s a good statistical sample? Sending your survey to non responders for a larger sample Reports – What do they mean Best Practices for surveys Presented by: Raj Jamboktar, Product Manager VerticalResponse	How to Look Like an Email Designer – NO Technical Experience Needed! VerticalResponse has different ways for you to create your email depending on your needs. The Email Canvas is perfect for those who are comfortable with a document editor like MSFT Word. Attend this session and watch the live demo. In this session you’ll learn: How to create an email using industry themed pre-designed layouts How to bold, ital and use color How to insert links How to personalize How to store, crop & resize an image What an alt-tag is & how to use one How to use over 75,000 Free images in your campaign. Presented by: Alf Brand, Marcom Director VerticalResponse
12:15-1:15	Lunch with NetBooks Join Ridgely Evers, the man behind the original QuickBooks, as he takes you through through NetBooks – his all-in-one online solution for inventory, accounting, and CRM!
1:15-2:15	How to Look Like an Email Designer – NO Technical Experience Needed! Ever wonder how those HTML designers come up with that really professional look? VerticalResponse has different ways for you to create your email depending on your needs. The Email Canvas is perfect for those who are comfortable with a document editor like MSFT Word. Attend this session and watch the live demo. In this session you’ll learn: How to create an email using industry themed pre-designed layouts How to bold, ital and use color How to insert links How to personalize your email How to store, crop & resize an image What an alt-tag is & how to use one How to use over 75,000 Free images in your campaign. Best Practices for creating your email Presented by: Richard Huffaker, Manager of Training VerticalResponse	Advanced Tracking & Reporting From Your Email Campaigns to Dollars in the Bank. You’ve created and sent a great looking email, now the fun begins. Hook up to advanced tracking with the VerticalResponse Click to Sale feature OR use our integration with Google Analytics. In this session you’ll learn How to set up Click to Sale tracking on your confirmation page How to read the click to sale reports How to set up Google Analytics with your VerticalResponse Campaign How to analyze your Google analytics results What types of information you can track using Google Analytics Presented by: Jeremy Engler, Product Manager VerticalResponse Jason Stewart DemandBase	Social Media – What is it and How Can You Benefit? Having a blog, marketing on Facebook, trying to measure it all - social media is on every businesse’s list of marketing things to do these days. What’s it all about? Where do you start, is it worth the extra time you need to spend? Attend this session and get all of your questions answered. What is a blog why do it and how often Comments – Moderated or not? Setting up a simple blog on TypePad How to set up an opt in form on a TypePad blog Facebook – An example of a Facebook group and what it does for one business (VerticalResponse!) Community – What a community can do for you. Measurement – Turn it around, what are others saying about you on their social networks and blogs! Presented by: Michael Sippey, General Manager TypePad Janine Popick, CEO VerticalResponse John Hingley, CEO Andiamo Systems
2:15-3:15	Writing Copy – Where to Begin It’s tough staring at a blank canvas and trying to figure out where to start or what to say. In this session we’ll give you 10 things to consider before you begin your email campaign. You’ll learn: How to write a subject line Why benefits are more important that features Great Offer copy Newsletter copy – how much is too much? Call-to-action – how much do you press? Deliverability – Some of the old tricks that work today in other ad mediums don’t work for email. The art of the expiration date. Examples of what to do, and what not to do. 5 ideas to help you get started writing. Presented by: Patricia Callaway, Marketing Manager VerticalResponse	Search Engine Marketing (SEM) and Pay Per Click Advertising (PPC) Demystified It’s not easy to keep up with acronyms and buzzwords especially as it relates to advertising and the web. When it comes to Search Engines and how you can use them to grow your business you might think you need a Harvard MBA. In this session you’ll learn: How website copy can affect your search placement Choosing the right keywords to focus on What is an alt-tag and why are they so important What is “inbound linking” and how does it affect my search rankings What Google offers for tools to help you get started How to write a PPC Ad What is the Google Content Network – how can you use it? Presented by: Andy Steuer, Lead Alchemy Alf Brand, Marcom Director VerticalResponse	Creating a Survey Using VerticalResponse’s NEW Survey Tool That’s right! We got tired of sending our customers to a sub par survey provider. Now right within your VerticalResponse account you can create all kinds of surveys. In this live demo you’ll see how easy it can be! Why send a survey – 5 ideas How often should you send? How to use our pre-designed surveys with questions already there How to make your own survey from scratch How to use 5 different question types depending on what you need How to design your welcome page and your thank you page for your survey How to use the Media Library to insert images in your survey How to send your survey What’s a good statistical sample? Sending your survey to non responders for a larger sample Reports – What do they mean Best Practices Presented by: Raj Jamboktar, Product Manager VerticalResponse
3:15-3:30	Break - Coffee and Beverages provided by VerticalResponse
3:30-4:30	Reporting & Tracking, Why You Need to Care & How You Can Increase Response VerticalResponse gives you tons of data, but why is it important and what can you do with it? A lot!! In this session you’ll learn how to see: Who opened your email Who clicked on your links How you can get more clickers What a “bounceback” means What unsubscribes are and why they’re very important How the open rate and click rate is calculated What an average response rate looks like. How you can keep unsubs low Best Practices: How access to this data can make you smarter Presented by: Bryan Adamson, Product Manager VerticalResponse	Get Your Email Into the Inbox – Email Delivery Best Practices What’s the point of creating a great email if you can’t get it delivered into the inbox? In this session you’ll learn the nuts and bolts of all the steps your email takes to get through the gates and into the inbox, then steps you can take to help it along the way. How your email gets delivered Email Protocols - What is SPF, Sender ID, and Domain keys B2B Deliverability What the Do Not Email Registries do Best Practices - How to create your email for optimal delivery A look into a junk folder and why emails ended up there. Presented by: Richard Huffaker, Manager of Training VerticalResponse	Basics of Direct Mail Do you still have quality contacts that haven't opt-in to your email list but you know would value from hearing from you? That is precisely why direct mail hasn't given way to email completely. There are plenty of reasons why direct mail still makes sense for marketing your business. Attend this session and learn: Where to find quality Direct Mail lists for both B2B and B2C When to integrate Direct Mail with your Email Campaigns What copy and design tactics create the best response Why a simple postcard can cut down on list churn How easy it is to send simple direct mail campaigns from your VerticalResponse account Presented by: Erin Jacobs, Director of Marketing VerticalResponse
4:30-5:15	Panel Discussion Kier Beadling - Mavericks Surf Ventures Albert DiPadova - Due Maternity Elliot Feldman - Nova Bar & Restaurant Karin Jaffie - PAWS / Pets Are Wonderful Support Nancy Burton - Stags Leap Wine Cellars
5:15-7pm	Cocktails & Hors d'oeuvres provided by VerticalResponse

Note: Agenda is subject to change.

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