Speakers
VerticalResponse Speakers
Janine Popick
President and CEO - founder
Janine Popick is the CEO and co-founder of VerticalResponse (#402, 2006 Inc. 500), a leading self-service direct marketing provider to over 40,000 small businesses worldwide.
Janine brings over 17 years of experience leading direct and Internet marketing programs for some of the biggest brands in technology and entertainment. Janine is VerticalResponse's CEB (Chief Executive Blogger which won the 2006 ClickZ Best Marketing Blog Award as well as the 2007 Stevie Award for Best Blog) She is a columnist for Inc.com “Women in Business” and has been published in DMNews as well featured in Entrepreneur Magazine, ClickZ, and B2B Magazine.
Janine will be part of the session Social Media – What is it and How Can You Benefit with Michael Sippey from TypePad and John Hingley from Andiamo Systems.
Josh Feinberg
Vice President, Product Management
As Vice President of Product Management and the VerticalResponse employee with the longest tenure (7 years!), Josh is responsible for driving new development for our products and services. Josh lives in a "customer-centric" world and is wholly committed to providing value-added functionality and feature enhancements to meet our customer's needs. His mantra: “A Product For The People, By The People.”
Make sure to catch Josh lead an impressive session on Segmenting Your List to a Better Response.
Alex Scalisi
Director, Sales
As Director of Sales for VerticalResponse, Alex brings a wealth of sales and management experience in the on demand space for the SMB market. Leading VerticalResponse's sales operations, Alex is responsible for maintaining the success of VerticalResponse customers while driving the new business development strategy for the company. Prior to his current role, Alex was responsible for the salesforce.com channel of VerticalResponse, which lead to and continues to be ranked as the #1 most downloaded application out of over 700 salesforce.com partner applications.
Make sure you catch Alex’s session on Using VerticalResponse Through Salesforce.com – Getting Started.
Erin Jacobs
Director, Marketing
As Director of Marketing, Erin is responsible for evangelizing VerticalResponse and the benefits of email marketing to SMB companies. As a direct marketing expert herself, Erin came to VerticalResponse first as a customer managing successful campaigns for a Napa, CA Marketing Service Provider- so it’s not surprising she vows to keep the conversation flowing with our passionate user community. Erin brings over 13 years experience managing global marketing campaigns for technology companies.
Make sure you catch Erin’s session on How to Grow Your Email List.
Richard Huffaker
Community Education & Training Manager
As the Community Education and Training Manager, Richard is dedicated to ensuring all VerticalResponse users have access to the information they need to succeed with their Email and Direct Mail marketing efforts. Richard started at VerticalResponse almost three years ago as a customer service rep (and semi-official company photographer), and quickly worked his way up to the position of Email Delivery & Policy Enforcement Manager. The time spent in both these roles has provided him a wealth of experience dealing with every aspect of both the VerticalResponse product and email marketing best practices.
Raj Jambotkar
Product Manager
As a Product Manager, Raj has guided the development of several new products, including the VerticalResponse API and Surveys. He has a special place in his heart for clean, elegant user interfaces that increase customers’ efficiency. (Raj has been known to survive for days on just success stories from satisfied VerticalResponse customers.) He frequently leans on his past 10 years of experience in the software & IT industry and leading roles in customer service, sales engineering, IT management and business consulting.
Raj has been working on our new Survey product for most of the past year and is excited to lead the session Creating a Survey Using VerticalResponse’s New Survey Tool.
Patricia Callaway
Marketing Manager
As Marketing Manager at VerticalResponse, Patricia Callaway thrives on keeping an open dialogue with customers while running product marketing, VerticalResponse website content and trade show programs. Originally from North Carolina, Patricia brings a wide range of marketing communications experience after eight years of working in London’s creative media industry.
Patricia’s session on Writing Copy – Where to Begin and What to Say is going to be a winner.
Jeremy Engler
Product Manager
Jeremy is a Product Manager at VerticalResponse who brings 9 years of technology experience to the VerticalResponse team. Previously he was the Operations Manager for salesforce.com’s AppExchange and made the move after seeing VerticalResponse’s domination of the most installed application since the directory’s inception.
Join Jeremy as he chats about our Google Analytics Integration in the session called: Advanced Tracking & Reporting From Your Email Campaigns to Dollars in the Bank.
Bryan Adamson
Product Manager
As a Product Manager, Bryan is responsible for creating new products and services with his focus on Postcard and Media Library products. He shares the “customer-centric” view of the world and is a customer advocate throughout every product’s lifespan.
Bryan’s 10 years experience with Web product management spans both Fortune 500 and entrepreneurial companies. He also worked for start-ups where he did everything from formulate company strategy to assemble chairs.
Bryan will lead a session on Reporting & Tracking, Why You Need to Care & How to use Data to Increase Your ResponseGuest Speakers
Gabe Cohen
Google Apps
Gabe Cohen is responsible for enabling integration with and extension of the Google Apps platform. He also evangelizes and supports integration with Google Apps inside Google itself. He joined Google in 2007 from IBM in RTP, NC, where he was an engineer on development platforms for legacy software modernization. Gabe received his BS in Computer Science from Duke University in 2001.
Michael Sippey
TypePad
Michael Sippey is Vice President of Products for the Professional Division at Six Apart, Ltd., where he's responsible for product strategy and management for the popular and ever-growing TypePad and Movable Type blogging platforms.
What we love about Michael is that before he joined Six Apart he was part of the founding management team at email services agency Quris, so he knows more than a bit about how email can make any blogger a success!
Michael will be joined by Janine Popick, CEO of VR and John Hingley, CEO of Andiamo Systems in the discussion Social Media – What is it and How Can You Benefit?
Andy Steuer
Fidelity Assets
Andy Steuer is the Founder and CEO of Fidelity Assets, LLC, the parent company of Merchengines.com. With over 15 years of Internet marketing experience as an executive companies such as CNET, Infoseek/Disney, Xoom.com/NBC Internet, Andy brings deep knowledge in Search Engine Marketing, Search Engine Optimization, PPC management on Google, Yahoo, AOL, and MSN to small businesses to make Internet marketing simple.
Getting quality visitors to websites has always been a complex endeavor for small businesses. Andy and his team have simplified this process, to insure that customers are increasing their visibility across Google, Yahoo, AOL, MSN and other related websites.
Join Andy Steuer and Alf Brand as they "de-mystify" the black box of Search Engine Marketing.
Ridgely Evers
NetBooks
NetBooks is an on-demand solution for small businesses needing to run all facets of their company from bookkeeping to inventory management to marketing (they even plug into VerticalResponse!). And who better to lead this company than Ridgely who in 1988 was responsible for the creation of QuickBooks, and later instrumental in creating Intuit’s online banking system. Years ago Ridgely found VerticalResponse when he needed an email solution for DaVero Sonoma, which he and his wife have built into a premier producer of extra virgin olive oils, and wines. In 2003, Ridgely began development of NetBooks which is great, because no one knows small businesses better than those who’ve run one.
Make sure to see NetBooks in action where Ridgely will take you through a demo of this amazing on-demand tool.
John Hingley
Andiamo Systems
Andiamo Systems is a leading brand monitoring & word of mouth measurement service providing businesses with easy-to-use, on-demand tools that help them identify and measure what's being said about them ... or better yet their competitors online. It enables businesses to act on consumer opinions to increase market share and profits. For over 20 years John has been in brand and direct marketing and has held leadership positions for Wine.com, The Learning Company and Mattel Interactive. John often recommends the VerticalResponse solution, not only because he is married to the CEO, but because he believes that email is a key driver in Word of Mouth marketing and buzz.
Don't miss John's participation in the session Social Media – What is it and How Can You Benefit? along with VR CEO Janine Popick and GM of TypePad Michael Sippey.
Jason Stewart
DemandBase
Jason Stewart leads demand generation programs for Demandbase, Inc. and is also the lead contributor for Demandblog, dedicated to best practices in B2B demand generation. With 10+ years in B2B telesales, demand generation, lead management and marketing operations with a variety of businesses including Maxager Technology, MarketLive, and Inference Corporation, Mr. Stewart is a recognized thought leader in the B2B lead generation and lead management space. Mr. Stewart founded and leads the Salesforce.com user group in Salesforce.com’s headquarters location (San Francisco), and has also advised emerging software companies including Spoke and Kieden (acquired by Salesforce.com).
Don't miss Jason and Jeremy Engler in the session Advanced Tracking & Reporting From Your Email Campaigns to Dollars in the Bank.
Tricia Reilly
Bluebird Marketing
Bluebird Marketing’s Principal Consultant is a seasoned Demand Creation and Direct Marketing expert, focused on high-technology B2B lead generation and marketing automation operations within the enterprise software market. Her career spans North America, Europe, and Asia with roles at companies like Oracle, PeopleSoft and Sun Microsystems and has spoken at numerous events including Dreamforce, Salesforce.com’s annual user conference, and was named a Salesforce.com Hero.
Tricia has been using and recommending VerticalResponse for AppExchange for many of her clients.
Don't miss Tricia lead a session entitled Using VR Through SFDC – Getting Started. We think she knows a bit about this subject.
Guest Panelists
Keir Beadling
Mavericks Surf Ventures, Inc.
Keir is the CEO of Mavericks Surf Ventures, Inc., founded in 2003 with surf legend Jeff Clark. Keir’s responsibililties include overall management of Mavericks Surf Ventures’ operations and of the Mavericks™ brand, including working with the world-class team that produces The Mavericks Surf Contest® every winter season. In addition to his responsibilities at Mavericks Surf Ventures, Keir founded Evolve Sports, LLC in 2001 to deliver athletes, corporate sponsors, event managers, and entertainment & media professionals access into the growing world of emerging sports. Mavericks’ fans and supporters have come to rely on VerticalResponse to get email about the largest surf contest in the world, and Mavericks can rely on VerticalResponse to get that information through every time without fail.
Albert DiPadova
Vice President, Due Maternity
Albert DiPadova and his wife Shannon Raffetto DiPadova own and operate Due Maternity, a web site and four-store chain of fashionable maternity wear which they launched in 2003. "Due was born out of necessity," Albert says. "While visiting family in Santa Barbara during Shannon's pregnancy, we noticed there were no specific maternity stores to shop. It seemed strange that Santa Barbara had so many great clothing stores, yet no stylish boutique featuring clothes and products a mom-to-be would desire." They launched DueMaternity.com, then opened stores in San Francisco, Santa Barbara, Austin, Texas, and Atlanta.
Elliot Feldman
Nova Bar & Restaurant
Nova Bar & Restaurant is a hot spot in San Francisco's popular SOMA area. Elliot bought into this fledgeling restaurant/bar which at the time was just keeping up with the slow pace of the early 2000 Dot-bomb crash on the area. Coming from a flurry of restaurants including Johnny Love's, the Blue Light Cafe and even starting his own small business called WhizWit, a popular Philly Cheesteak eatery. Elliot knows how challenging it is to run a small business. Elliot's quarterly email newsletter and events announcements using VerticalResponse leaves those who don't receive it wondering why they're not "on the list" to which Elliot replies, "just give me your business card and you'll get the next one."
Karin Jaffie
PAWS / Pets Are Wonderful Support
PAWS, Pets Are Wonderful Support, is an ever-growing 20-year-old non-profit organization dedicated to preserving the human-animal bond by keeping terminally ill, disabled and elderly persons and their pets together. When VerticalResponse offered PAWS' an opportunity to try their product, PAWS Webmistress Karin literally sat up and begged to produce PAWS' online Donor News. As a self-employed business woman whose passion is communicating and paying her bills, Karin requires efficient tools allowing her to meet PAWS' deadlines and still juggle her other web and design clients, and the 8 dogs she walks daily as Karin4Pets. Compared to the tangled web of online software other clients have requested she learn and use, utilizing VerticalResponse was a virtual off-leash walk in the park.
Nancy Burton
Stag’s Leap Wine Cellars
Whether you’re e-mailing a wine order, calling about a CLUB 23 event, or arranging a visit to the winery, the person taking care of you will probably be CLUB 23 Manager Nancy Burton.
Nancy has been involved with the hospitality industry since her first job, at age 12, managing the concession stand at the local swimming pool. She joined Stag’s Leap Wine Cellars in May 2000 as assistant director of special events and became manager of the wine club - CLUB 23 - in April 2002.
"We use Vertical Response to send pre-shipment notifications, information on library wine offerings, new releases, and upcoming club events," says Nancy. "Our members appreciate the proactive approach we take to notify them and have come to rely on these e-mails. It is very user-friendly and turns out a beautiful page. The reports send after the campaign are used to evaluate how we will design future e-mails."
Andria Strickley
Chappellet Winery
After spending a past life as a newspaper journalist, Andria Strickley is extremely honored to now be working for Chappellet, one of Napa Valley's most respected wineries. For three decades, Chappellet's wines have garnered high praise from wine critics and have been sought after by the world's premier collectors.
But as focused as Chappellet is on producing world-class wines, it also wants to be known for its top-notch service.
"Communication is key to providing excellent customer service," says Andria, who manages the winery's Pritchard Hill Club. "I love how easy it is to tailor our Vertical Response emails to our needs. Whether it's an invitation to an event or a notification of a weather delay, I can always count on Vertical Response to give our members exactly the information they're looking for."
