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Scottsdale, Arizona

Tuesday, March 3rd
Four Seasons Scottsdale at Troon North

Join us for an information-packed workshop that teaches you all the marketing fundamentals you need to take your business to the next level.

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Only $99 - Hurry, space is limited!

Speakers

Venue

Four Seasons Scottsdale at Troon North
10600 East Cresent Moon Drive
Scottsdale, AZ 85262-8342
Phone: (480) 515-5700
Fax: (480) 515-5599

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Sponsors

Sponsorship opportunities available. For more information please email us.

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Erin Jacobs
Director of Marketing, VerticalResponse

As Director of Marketing, Erin is responsible for evangelizing VerticalResponse and the benefits of email marketing to SMB companies. As a direct marketing expert herself, Erin came to VerticalResponse first as a customer managing successful campaigns for a Napa, CA Marketing Service Provider- so it’s not surprising she vows to keep the conversation flowing with our passionate user community. Erin brings over 13 years experience managing global marketing campaigns for technology companies.

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Richard Huffaker
Community Education & Training Manager, VerticalResponse

As the Community Education and Training Manager, Richard is dedicated to ensuring all VerticalResponse users have access to the information they need to succeed with their Email and Direct Mail marketing efforts. Richard started at VerticalResponse almost three years ago as a customer service rep (and semi-official company photographer), and quickly worked his way up to the position of Email Delivery & Policy Enforcement Manager. The time spent in both these roles has provided him a wealth of experience dealing with every aspect of both the VerticalResponse product and email marketing best practices.

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Susan Ratliff
Radio Show Host, Small Business Power Hour

Susan Ratliff is a successful business owner, President of award-winning Exhibit Experts and the creator of the Women Entrepreneurs’ Small Business Boot Camp. Susan is a previous radio co-host of "Small Business Power Hour," which details business-building strategies to help small business owners succeed. Susan is also a published author, popular speaker has received many awards including the Pioneer and Business Owner of the Year from NAWBO and the Sterling Award from Scottsdale Chamber.

Agenda:

9:30
Welcome & Executive Keynote
10:00 - 11:00
"How to Get Your Name in the News"
with Susan Ratliff
11:00 - 12:00
eMarketing on a Shoestring Budget
Including: Creating effective offers, Types of marketing campaigns, Writing email copy that works
11:00 - 12:00pm
Best Practices in Small Business Marketing & Getting Started with Email Marketing
12:00 - 12:30
Lunch
12:30 - 1:00
Product Demo
1:00 - 1:45
Email Deliverability & Reporting Features
1:45 - 2:30
Extreme Email Makeover
2:30 - 2:45
Afternoon Break
2:45 - 3:45
List Segmentation & Social Media
Including: How to make social media work for your small business and how to effectively target your emails
3:45 - 4:30
Plus - VR Secrets: Product shortcuts to save you time and increase results

Receive a discount rate at the Four Seasons for your stay during GetVertical. Simply call the hotel reservation desk at 888-207-9696, mention VerticalResponse and receive our special event rate of only $295!


Note: Event is 36 miles from Phoenix Sky Harbor Ariport


Transportation info:

The Phoenix Sky Harbor Airport is 29 miles (47 kilometres) from the Resort and is serviced by AeroMexico, Air Canada, AirTrans, Alaska Airlines, American, British Airways, Continental, Delta, Frontier, Great Lakes, Hawaiian Airlines, Midwest, Northwest, Southwest, Sun Country, TED, United, US Airways and WestJet.

Rental cars are available at both Phoenix and Scottsdale airports as well as at the Resort via the Concierge.


Services provided by the Hotel:

The Resort provides transportation from the airport, including a driver to meet you at baggage claim and sedan service to the Resort, for an applicable fee. Please contact the Concierge for details. On-site complimentary self-parking or valet parking with applicable fee is also available.