The Blue Light

“There's always a party at The Blue Light, and thanks to the VerticalResponse email marketing service, it's a big party!”

Lance Cossey, Owner
The Blue Light

Glossary


Unsubscribe
When the owner of an email address unsubscribes, this indicates that the individual no longer wishes to receive emails from your organization. People can unsubscribe either by clicking the "Unsubscribe" link at the bottom of each email sent through our system, or by replying to the email with the word "Unsubscribe" in the subject line. This process is also known as opting-out. Including an unsubscribe mechanism is now part of CAN-SPAM Federal Legislation.

The VR Lounge Community

VR Lounge

Get the lowdown on marketing trends in our user community - The VR Lounge.
Join the Community

Inc. Magazine 5000 Web Marketing Award Deloitte Fast 50 Ernst & Young Entrepreneur of the Year 2007
Email Marketing for Salesforce Appexchange Member of the Email Service Provider Coalition Official E-Mail Provider For 2008 Democratic National Convention