Get the Most Out of Your Press Coverage

marketing guide- Get the Most Out of Your Press Coverage

If you just landed an awesome media placement and you're floating on cloud nine, congratulations! Great PR can help spread the word about your company, boost credibility and ultimately bring more business through your doors. Who wouldn't want that?

But, this is not the time to rest. There are several ways to extend the life of your PR placement and get long-term value out of it, both online and offline. However, you need to act quickly before it becomes old news. Here are eight ways to get the most out of your press coverage...