Why Emails Bounce

marketing guide- Why Emails Bounce

You worked hard to create the perfect email. You hit the launch button. So what happens next?

Once your email is launched a few different things can happen. Most of the time the email is delivered as planned. But, there are some situations where it doesn't quite make it into the inbox. This is what we call a bounce - when the email comes back to us (boing!) as undeliverable. How and why does this happen, you might ask? Luckily we have some answers for you...