Email Marketing Reporting Basics

marketing guide-Email Marketing Reporting Basics

You're writing and creating emails and are ready to measure your results, but what do all those numbers mean? Here are some statistics to help you measure the success of your emails, but there are some things to keep in mind. The most important being that the numbers you see in this guide are an average across industries and should be used as a starting point. Your results will depend on many things including the age of your list, when you mail, your subject line and more. That being said, this guide will help you understand the reporting from your sent emails and give you tips to help make your emails more successful...