How to Create Promos that Will Rock Your Biz

According to Kotler, sales promotion is a "diverse collection of incentive tools, mostly short term, designed to stimulate quicker and/or greater purchase of particular products/services by consumers or the trade. Where advertising offers a reason to buy, sales promotion offers an incentive to buy." In other words, promotions are an excellent way of boosting sales over a short amount of time by offering something exceptional to your target audience.

As a small business, we realize you might not have the budget to hire a top ad agency and get millions of impressions, nor is it easy to have your campaign become the latest viral sensation. So here's an easy 8-step plan to launching successful promos that will help you rock your biz and meet your revenue goals...