Savvy Subject Line Writing for Success

Your subject line is one of the most important parts of your email, yet you only have about 3 seconds to get your customers attention. Here's how to get their attention and make sure your email gets opened.

Tips to remember:

• Keep it short – 40-50 characters
• Don't repeat your From Label
• Don't use all caps
• Avoid excessive punctuation (i.e., !!!!)
• Don't abuse the word "Free" – Use the word "complimentary" or "no cost" instead
• Place the most important information at the beginning
• Give your recipients a reason to open your email...