Testing, 1, 2, 3: Email Testing for Everyone

Testing your emails is an essential practice any business using email marketing cannot afford to overlook. Testing provides valuable information about how your recipients are interacting with your emails, and how to get better results. it is relatively easy and straightforward to test your emails; however, keep in mind that it's something that needs to be done continuously over time because what is successful today, may not be successful tomorrow. so, it's important that you keep an eye on your email response rates and test different elements as needed.

Once you have decided to start testing your emails, decide what you want to test and improve. You can start with these basic tests...