With over three billion email accounts open worldwide, numbers are showing that email marketing is a viable strategy to target and captivate potential customers. That number is expected to grow to a whopping 4.3 billion by 2016.
How do you make your email stand out from an inbox that receives an average of 112 emails per day? If stats citing click-through rates for 2011 are accurate, only 22 of those emails are opened, leaving the other 90 emails to become unopened, or worse, marked as spam (a four-letter word that strikes fear into the hearts of email marketers).
With election day coming up, we wanted to celebrate the occasion with a patriotic infographic on email marketing. From choosing the right “from” name to integrating your email with social networks, if email marketing has your vote, check out the infographic for five steps towards a winning email marketing campaign.