Get the Most Bang for Your Pay Per Click Buck

Search Engine Marketing (SEM) or Pay Per Click (PPC) is one of the most cost-efficient forms of online advertising available to you today. It allows you to promote your website by increasing its visibility in search engine result pages through the use of paid placement, contextual advertising and paid inclusion. Join the VerticalResponse marketing experts as they discuss how to prepare, launch and manage a successful PPC/SEM campaign.