Who and what exactly are non-responders? These are subscribers who continue to get your emails, but haven't opened, clicked or responded in a long time, if ever.
We've all read the advice to clean up our email lists and get rid of the "dead weight," the unengaged, the nonresponders. But wait! Have you tried to reengage them before you cut them loose? Join VR Marketing team members as they take you through different steps to help re-engage your recipients.