Word of Mouth Marketing with Andy Sernovitz

You want more people to talk about you — but how do you create a word of mouth marketing campaign? Join VerticalResponse and Andy Sernovitz for this popular talk, and you'll learn how to energize your fans and generate positive word of mouth about your brand.

You'll learn how to:

• Find the right people to talk about you (influencers and evangelists)
• Give them something to talk about (viral content and buzz)
• Create tools to make it easier for them to spread the word (social media and offline)
• Participate in the conversation
• Track and measure the results