The Wine & Food Foundation of Texas

“Here at the Wine & Food Foundation of Texas, we know something about good food and fine wine. But when it’s time to cook up a hot email campaign, we turn to VerticalResponse.”

Rebecca Robinson, Executive Director
The Wine & Food Foundation of Texas

List Segmentation

Get relevant and get results. List segmentation has arrived!

This powerful, user-friendly tool lets you ditch the scattergun in favor of a more direct connection with your audience. Watch your response rates reach new heights when you send out tailored emails to your lists. It's up to you how simple or complex you want to get using list segmentation. Sign up free - Start mailing smarter today!

Segmenting your data allows you to:

  • Mail smarter! Create target audiences based on standard and custom fields within your lists.
  • Improve response rates when you dazzle your customers with messages specific to their interests and actions.
  • Group responders (clickers, openers) and non-responders (didn't click or open) across multiple campaigns.
  • Easily suppress list members and campaign recipients from new segments you build.
  • Divide your segmentation results into multiple mailing lists. This allows you to test offers, subject lines or even content to see which performs best before mailing to your entire audience.
  • Continue to expand or restrict the size of your mailing lists when you use advanced list segmentation.

New Data Merge Options!

Ok, so it's not technically segmentation, but we've got new list merging features too! Whether you want to combine list members or campaign recipients, it's easy to do using data merge within the new list segmentation tool.

Companies of all sizes now have access to marketing tools previously only available to Richard Branson-sized budgets, Start your free trial and watch your email campaigns take off like a Virgin Flight.

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