List Building & Management Tools

Whether you're sending email marketing campaigns or direct mail postcards, your customer relationships are the lifeline of your business and nobody knows that better than we do. That’s why we’ve created an intuitive set of tools to help you build and manage your customer data.

Build Your Lists

Start capturing information from visitors to your site. Kick off your email marketing success and grow your list quickly!

Use our free form building tool to:

• Collect what you want to know. Ask anything – name, email, address, and add custom fields such as shoe size or age.
• Grow your list from your Blog. Integrate your form as a VerticalResponse Widget for TypePad
• Build a clean list using double opt-in. New list members get a customizable welcome message asking them to confirm registration
• Build it fast. Information from your opt-in form is automatically loaded back into your VR account
• Stay up to speed with signup alerts if you want to know who’s signing up to hear from you.

It’s easy to get started using the opt-in form wizard. Then sit back and watch your lists grow! View a Demo

Segment your lists

Get relevant and get results! This powerful, user-friendly tool lets you ditch the scattergun in favor of a more direct connection with your audience. Watch your response rates reach new heights when you send out tailored emails to your lists. It’s up to you how simple or complex you want to get using list segmentation. Learn how to mail smarter

Clean and Manage your lists

If you’ve scrolled this far down the page you deserve a medal for your commitment to keeping up-to-date with your customers’ data. If you want to manage your data easily, securely and reliably, you’ve come to the right place.

• Data Cleanse – VerticalResponse de-duplicates and cleans your list so you never email someone twice in the same campaign, or pay for sending out bad email addresses.
• Unsubscribes processing – Every email sent through our system will have unsubscribe instructions and link at the footer of each message. VerticalResponse processes all of your unsubscribes so you don't send unwanted email to your recipients.
• Create follow up campaign lists automatically, based on response type – to encourage people who have opened or clicked, or prod non-responders!
• Manage records manually – add new records, preview your list or search for data from within VerticalResponse.
• Data protection – Our physical database servers are locked in a secure facility and are monitored 24 hours a day, 365 days a year. Secondly, all VerticalResponse servers are protected by secure firewall systems from the industry leader, Cisco Systems™.
• Opt Out-Form Generator - Copy and paste a few lines of code into your web site and your opt-out form instantly appears.

VerticalResponse makes it easy for you to upload your data and keep it clean. This leaves time for you to work on what’s important: customer relationships.