Brickhouse Direct Partners with VerticalResponse Offer Their Clients A ‘Strong’ Solution For Their Marketing Strategies

Background

Brickhouse Direct is a marketing and e-commerce solution for a number of clients in a variety of industries. Since its founding in 2003, Brickhouse Direct has worked with artists, record labels, brokers, and small businesses in the service industry to develop, manage and implement marketing strategies that range from web design to membership management to processing and merchandise fulfillment.

Problem

Michael Brickman, President of Brickhouse Direct said, "Email Marketing is a fundamental part of what we do. Our basic business model is to build contact lists comprised of fans of our artists and small business clients. Then we nurture those relationships into some form of transaction."

As Brickhouse Direct started gaining more clients and those individual clients’ email lists were growing, Brickhouse Direct realized they needed a more efficient way to send email. They also were looking for reporting capabilities which could inform them on which offers and strategies were working.

Discovery

Brickman had used VerticalResponse at a previous company. He remembered it as a great product with excellent deliverability and informative reporting. When it came time for him to evaluate an email marketing partner he could trust and his clients could easily use, VerticalResponse was his obvious choice.

Solution

Brickhouse Direct started using VerticalResponse and immediately noticed the improved ability they had to increase response rates and measure offers. "There is an art and science to email marketing, every client is different and we use VerticalResponse’s reporting tools to improve our clients results," said Brickman.

As a partner Brickhouse Direct found it especially important to have the ability to create sub-accounts for clients while still being able to see all reporting and use the list management tools without having a separate login and password for each client.

Brickhouse Direct has clients that create and send emails themselves as well as clients that have the Brickhouse Direct creative team design and launch their email campaigns. Because VerticalResponse offers flexibility and speed within partner accounts Brickhouse Direct has the capability to offer clients both solutions.

Partner dashboards help Brickhouse Direct offer strong support, quick turn-around time, and straightforward billing for each individual client by displaying reporting on partners as a whole as well as each partner’s individual sub-account.

Results

Brickhouse Direct has seen a 25% list growth and an uptick in online revenue for their client’s ticket and merchandise sales since partnering with VerticalResponse. "VerticalResponse does a great job, they have all the fundamentals we need, and is just so easy to do business with," said Brickman.

Each partner at VerticalResponse is assigned a Partner Success Manager to ensure they are getting the most out of the partnership. Brickhouse Direct can call or email whenever they have a question or idea and is always impressed by the quick and helpful responses.

Overall Brickhouse Direct is very satisfied with the email creation, list management, and reporting tools VerticalResponse has to offer. Their next step includes introducing the VerticalResponse survey tool and start asking what clients & their client’s customers want to see from Brickhouse Direct in the upcoming year.

For more information on Brickhouse Direct visit www.brickhousedirect.com.