Malama Marketing Uses VerticalResponse to Successfully Handle their Client Communications

Background

Malama Marketing was founded in 2005 and prides itself on having a full circle approach to business. To them that means providing affordable and effective services that empower their clients to grow.

Malama Marketing works with clients in a variety of industries: computer systems integration, printing, non-profits, hotel/hospitality, pet products/services, biotech services, travel, and many more.

Denise Mahaffey, founder of Malama Marketing, had the pleasure of living in Hawaii before she started her company. Her logo reflects the time she spent there and is a depiction of the Hawaiian Ulu, which is the symbol for abundance. And the word 'malama' translates to 'to care for'. She established Malama Marketing using these symbols as her inspiration. "When growth is achieved, healthy businesses can then support their community through outreach initiatives," said Mahaffey.

Problem

Mahaffey's previous experience in marketing taught her the importance of staying in front of an audience and the power of email marketing to do so. Mahaffey knew she needed the right tools to communicate to a variety of audiences, so she could support the company goal of providing an effective and affordable full service marketing solution.

Discovery

Mahaffey became aware of VerticalResponse when she received an email from a respected contact in the marketing industry. She liked the professional look of the email and the capabilities it contained. When she got to the bottom of the email she noticed it was 'Powered by VerticalResponse' and instantly wanted to learn more.

Solution

Mahaffey began using VerticalResponse soon after founding Malama Marketing and gained about 25 regular clients. "Whether we’re sending out a newsletter or a press release, VerticalResponse is the best solution for any outbound communication for our clients," said Mahaffey.

After seeing how effective email marketing was for many of her clients, Mahaffey tried VerticalResponse's online survey tool. Malama Marketing uses surveys to follow up with attendees of their client's webinars and tradeshows. They have found that the amount of information participants provide through online surveys after an event is invaluable.

Results

Malama Marketing has learned to use email marketing as both a way of staying in front of customers and as a research tool. Malama Marketing sends out offers on behalf of their customers and because VerticalResponse's reporting tells you in real-time who opened, clicked, bounced and unsubscribed, they can tell who is interested in specific offers. After this information has been collected, Malama Marketing uses it to segment targeted campaigns and offers.

"When I get together with other people in the industry. VerticalResponse comes up often. We all agree, VerticalResponse's reporting capabilities are superior."

Malama Marketing is currently working on creating and launching their own email newsletters. As most marketing consultants know everyone’s time is valuable, but your clients always come first.