Redcote Consulting Finds VerticalResponse is a Real “Sales Force”

Salesforce.com Implementer Reaps the Benefits of VerticalResponse Integration

Background

As a certified implementer of salesforce.com, Redcote Consulting has helped scores of small and mid-sized companies improve their sales and marketing programs. In addition to demonstrating the ins-and-outs of the industry’s leading CRM solution, Redcote also advises clients on promoting their businesses effectively.

Problem

It was in this capacity that Redcote began hunting for a self-service Email Service Provider (ESP) on behalf of one of its biggest clients. A large manufacturing firm with a mailing list in excess of 4,000 members was looking to outsource its email newsletter as a way of freeing staff for core business operations and realizing greater deliverability, efficiency and response from its e-marketing efforts.

Discovery

Charged with identifying the right ESP, Wallenbrock searched for a service that offered robust functionality, ease-of-use, a transparent, cost-effective pricing scheme and solid integration with the salesforce.com tool that forms the backbone of Redcote’s CRM efforts.

“I tested VerticalResponse and another SFDC partner solution,” Wallenbrock recalled. “VerticalResponse offered a more intuitive interface and a customer oriented pricing structure - the other company had a very complex pricing structure.”

Solution

The experiment was a success and Redcote soon adopted VerticalResponse as its ESP of choice, introducing the company to its roster of clients, particularly those that use salesforce.com. VerticalResponse is a certified salesforce.com partner with more than 4 years of experience developing email marketing tools for the CRM product, a history that has proved beneficial for Redcote’s partners.

“VerticalResponse is easy-to-use, yet has a powerful reporting capability as well as seamless integration with my main CRM solution, salesforce.com,” Wallenbrock explained.

With VerticalResponse, clients can manage all of their Mass Email & Direct Mail campaigns from within salesforce.com using VerticalResponse. They can easily take advantage of a query tool that lets users create new mass email lists on-the-fly, auto-append data directly into a campaign and compile mailing lists of any size, at any time, as well as funnel reporting back into salesforce.com so users can evaluate campaign response.

“My customers keep this data confidential, but all my clients continue to use VerticalResponse as their main email-marketing tool. “I know it is a critical part of their marketing plans,” Wallenbrock explained. “The easy integration with SFDC is the primary reason I use it, but I was also attracted by the competitive pay-as-you-go pricing, and the quality of reporting it offers my clients is critical.”