Worldware SF Designs Successful Email Campaigns Using VerticalResponse

Background

Nestled in the heart of San Francisco, Worldware SF is an interior design firm and furniture showroom that promises to "transform your house into your home." In 2006, Worldware SF expanded from a 1,300 square foot space to a 4,500 square foot furniture showroom, establishing itself as a major player in the local home furnishing market.

Problem

To help expand its business, Worldware SF used a combination of radio advertising, print advertising in publications such as California Home and Design, telemarketing and email marketing. Initially, Worldware SF reached out to existing clients using Email Service Provider, Constant Contact. However, Worldware SF grew frustrated with ongoing fees that were charged regardless of activity. To save money, Worldware SF launched a search for a new Email Service Provider.

Discovery

Worldware SF wanted a solution that provided an easy-to-use product without monthly charges. They found VerticalResponse offered a premium service and payment options that matched their needs. The pay as you go, pricing structure was a huge draw for them as well as the easy to use email templates.

Solution

With the most competitive pricing and customizable email templates, VerticalResponse proved to be the best email marketing solution for Worldware SF. "I was able to create our first email in just one day. Plus it was ten times more professional and more beautiful than anything we were able to create at Constant Contact," Norm Kown, co-owner, noted. With VerticalResponse, Worldware SF is able to use email marketing as a personalized way to reach out to existing clients and offer promotions.

Worldware SF uses VerticalResponse as an effective tool to maintain communication with its ever-growing customer database. The showroom has a guestbook for visitors to sign and staff asks customers if they would like to be included in the mailing list.

Worldware SF's email marketing drives traffic to the website and demonstrates their furniture and interior design options. Worldware SF uses VerticalResponse to support client outreach and to remind customers of their offerings. Their emails let them know about two things: any in-store promotions and new arrivals. They tell customers what is new and what's coming soon so that they know what to look for next time they come in the store. Cost-saving and professional emails created through VerticalResponse have helped Worldware SF develop a successful online marketing program to draw traffic to the site and interest to the store.

Results

VerticalResponse has enabled Worldware SF to expand its database and maintain contact with clients with minimal cost. The reporting that VerticalResponse
offers has enabled Worldware SF to track the success of its emails. "I was impressed with and I love the graph that shows you from the time of launch to when people start clicking and opening the emails. It's great to see the number of click-thrus and number of forwards," Kown comments on the dashboards provided through VerticalResponse. The reporting provides important feedback information to Worldware SF and "it’s extraordinarily easy to use and understand. You don’t need an MBA to figure out what links are most attractive and what works in your emails."

Worldware SF's favorite VerticalRespones feature is the "Forward to a friend" feature. At the bottom of every email sent through VerticalResponse, recipients are able to of them and provide information about sales incentives in the store. The emails created using VerticalResponse bring clients into the store and improve business. Worldware SF saw an up-tick in business shortly after their initial email went out. People who came into the store commented that they had received the email and were glad to hear about new offers.

Worldware SF has developed a formula for its emails and is easily able to produce email campaigns with new information. Overall, VerticalResponse has been a worthwhile investment for Worldware SF to grow its business. The combination of an easy to use email product and pay as you go pricing has proved to be a great value to Worldware SF.