Deliverability

Our Deliverability Team Manages and Monitors the Following:

• IP Monitoring - Monitors our Ips are not being abused by any customer.
• ISP Relations - Creates relationships with Postmaster Groups at ISPs.
• AOL Whitelist Management - Manages the AOL feedback loop where AOL sends us daily anyone who clicks on “This is Spam” is unsubscribed from your account.
• Abuse Monitoring - Monitors abuse@verticalresponse.com as well as unsubscribe rates from our customers.
• Campaign Review -  Views each campaign sent through our system ensuring no spam gets through our service.
• CAN SPAM Compliance - Enforces CAN SPAM compliant guidelines for all customers.
• ISP Technical Specs - Engages with Microsoft, Yahoo! and AOL to ensure our email headers comply “header” specifications.

Our Deliverability Engine is made up of the following:

Spam Check – This tool, which is included in VerticalResponse at no extra charge, will filter your content to ensure that your email will not be mistaken as spam. Too much punctuation in your subject line or FREE in all caps will be caught by many ISP filters, so before you mail, check your content, then go back and make any necessary changes.

List Check – When you first upload your list, we’ll scan for any improperly formatted addresses you might have. Furthermore, we’ll check to see if you have any addresses that might be spam trap addresses. We’ll also look at the prefixes you upload to ensure you don’t have abuse@, spam@, or any other addresses that might look suspect.

Creating an easy to use solution is only half of what we do, now we have to make sure your email gets delivered so you can concentrate on your ROI.