How do I...

Personalize a Freeform Email

Personalization (Merge) Fields allow you to merge any data from your mailing lists directly into your message. One way you might use this is to address individual recipients by their own name (Dear Richard) instead of using a generic title (Dear Subscriber).

  1. Select the Insert Drop down menu (in the upper left corner of the content area).
  2. Choose to insert First Name, Last Name, Title, etc.
  3. This will generate the proper merge field (like {FIRST_NAME}), which you can then copy and paste anywhere in your message.
  4. The insert drop down menu shows only standard fields. If your list includes custom fields, you can merge those by manually entering them. A custom field named LastPurchase, would be merged as {LastPurchase}.
  5. If you're worried that you don't have the appropriate data for all your records, you can set default text for your merge field like so: {FIRST_NAME|Reader} or {FIRST_NAME|Subscriber} - with this example, anyone whose first name does not appear in your list would see the default text instead.