Segment Based on Reporting Data

In addition to segmenting based on the data in your lists, you can also segment based on your reporting stats. If, for example, you want to create a list of everyone who opened your past three emails, you can very easily do that.

1. Create a New Segment, name it, and choose the Segment Campaign Recipients option.
2. Select the previously sent emails you'd like to Segment, click Done, and then Add Filters (like opened or clicked a specific link) to your search. You can chain as many filters together as you want. If you chain them using OR then you will find everyone in your list whose record matches any of your filters. If you chain them using AND, you'll only find those people whose records match all your filters
3. To finish the process of segmenting, click Save & Get Results, then save the preview you'll see and choose whether you want to create one list or multiple lists from your segmented data.

You can also segment based on both Reporting and List data. Just choose the Advanced option when creating your segment.