How do I...
Learn More About Email Delivery
Delivering email seems pretty straightforward, right? You upload a mailing list, create an email, hit send, and then mighty wizards transport that email to your recipients through the use of ancient, handcrafted cables and powerful laser beams. What more could you possibly need to know about this process? As it turns out, loads more.
There are a number of factors that determine whether an email, especially a bulk email, gets a response from its recipients. What are those factors? I’m glad you asked!
Let’s start by looking at the journey an email goes on to reach its intended recipient. In order for an email to be properly delivered, it must pass through one or more “gates”, each of which has the power to deny that email passage and stop it from continuing on its way.