Change Fonts, Colors, and General Appearance.

On the "2. Customize It" Step of the survey creation process, you'll see an appropriately named Survey Appearance box. From here you can:

1. Determine whether you want the questions to be numbered and if you want to include a progress bar at the top of each page.
2. Add your own logo or image to the top of each page.
3. Change the background color and the color of any links included with the survey.
4. Change the font type, color and size of your question text (this will also change the font of your headers and comment blocks).
5. Change the font type, color and size of your answer text.
6. If you've chosen to create a traditional survey that allows for non-invited particpants, then a List Data Collection box will appear directly beneath the Appearance box. You can use this data collection option to determine what info you'd like to request of participants who you did not invite via a VerticalResponse email.