The Wine & Food Foundation of Texas

“Here at the Wine & Food Foundation of Texas, we know something about good food and fine wine. But when it’s time to cook up a hot email campaign, we turn to VerticalResponse.”

Rebecca Robinson, Executive Director
The Wine & Food Foundation of Texas

Email Marketing for Decorators & Designers

People are notoriously fickle.  Trends come and go and sometimes it takes a sixth sense to stay on top of the latest fashion.  Fortunately, VerticalResponse’s library of email templates is diverse enough to accommodate the ever-changing whims of a public that just can’t decide what it wants.  And if you have a signature style, creating freeform campaigns that showcase your own special flair is a lot easier than identifying “the new black.”

What can someone in my field do with VerticalResponse?

  • Announce a show opening
  • Create newsletters to engage and inform clients
  • Advertise your last work
  • Send invitations to receptions
  • Use custom templates to give campaigns a personal touch

What do others in the industry have to say?

“I’m just getting ready to put out another email campaign and was thinking about how much I love your services. I actually checked on some competition of yours recently, [name withheld because we’re good sports], and though I love their fun intro graphics, I couldn’t believe how high their prices were. I actually checked twice with them to be sure I was comparing apples to apples. And I was. I’m not going to ask how you manage to keep your prices so reasonable, I’m just going to appreciate it.

Not only do I have great flexibility with your layouts, etc. -  We get compliments on our email newsletter, and we haven’t had anyone unsubscribe, ever. I think that much of the credit goes to VerticalResponse which allows me to create a very graphic, colorful and easy to access newsletter. The reports are useful and easy to understand and the non-duplicating factor helps me feel good that I’m not spamming someone inadvertently.

So, I’m off to create another fantastic email to let our clients know what we’re up to and wanted to say thanks for being our “invisible backup”.

Sandra Hesla
Owner
Fresh Home Staging
www.freshhomestaging.com

Small Business Computing Winner 2008 Inc. Magazine 5000 Web Marketing Award Deloitte Fast 50 Ernst & Young Entrepreneur of the Year 2007
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